Batch 2
Executive Programme in MarTech & AI
From strategy to stack – your roadmap to marketing in the era of AI
- Executive Alumni Status
- Live Masterclasses by Industry Experts
- Hands-on Tools Demo
- Complete Tool Coverage: Martech, Gen AI & Agentic AI
Application Deadline
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Unlock Your Potential
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Why AI-Driven MarTech Leadership is the Next Big Career Move?
Marketing today is no longer just about creativity. It is about using MarTech and AI to understand customers better, personalise experiences, and make smarter decisions. As companies adopt AI across marketing, professionals who can blend marketing thinking with technology are becoming far more valuable.
A certification from MICA stands out among today’s online AI programmes because it is built as an AI program for managers, not engineers. You learn how to apply AI to real marketing challenges using practical frameworks and hands-on projects. This makes it one of the most relevant AI certification programs for working professionals who want real business impact.
In a fast-moving industry, earning an online AI certification from MICA signals that you are ready for leadership roles where marketing strategy and AI go hand in hand. It helps you move from running campaigns to shaping growth with technology.
Programme Overview
Lead the Era of MarTech and AI with the Executive Programme in MarTech & AI by MICA
Marketing is changing fast, and MarTech and AI are leading the charge. To stay ahead, you need more than creative vision. You need the skills to design AI-driven systems that deliver real-time personalization, predictive insights, and seamless customer experiences.
The Executive Programme in MarTech and AI by MICA is one of the most practical online AI programmes built specifically as an AI program for managers. It equips you with the strategies, tools, and business perspective needed to apply AI across the marketing funnel. You will explore Generative AI, Agentic AI, and modern MarTech platforms, learning how to use them to improve campaign performance, drive growth, and maximise ROI.
Backed by MICA AI expertise, this programme combines academic rigour with real-world relevance through recorded faculty sessions, simulations, and tool-based learning. It is delivered in a fully online format, making it an ideal choice for working professionals seeking flexible yet impactful learning.
As one of today’s most relevant AI certification programs, this online AI certification helps you build, lead, and innovate AI-powered marketing systems that set you apart across roles and industries.
MICA is ranked 32nd in the NIRF rankings among management institutions in India.
Programme Impact by Metrics
1
27
20+
2
AI-Driven Martech Advantage
41%
40%
75%
Programme Highlights
This future-focused programme combines MICA’s strategic marketing expertise with the transformative power of AI and MarTech. Through faculty-led sessions, hands-on projects, real-world use cases, and practical exposure to cutting-edge tools and platforms, you’ll gain the strategic clarity and technical fluency to lead AI-powered marketing initiatives with confidence.
Pre-recorded Video Lectures
Learn at your own pace with flexible, on-demand content.
Use Cases
Understand martech strategies through case studies.
Tools & Libraries
Leverage top platforms and AI tools to drive digital marketing growth.
Weekly Live Sessions with Industry Experts
Gain practical tips from leading digital marketers.
Capstone Project
Create a portfolio-ready project that reflects your martech capabilities.
On-campus Immersion
Optional one-day learning experience at MICA.
Quizzes
Reinforce learning with fun, non-graded quizzes.
Discussion Boards
Engage with peers for collaborative learning.
Mini Projects & Assignments
Apply skills through strategic, graded tasks.
Alumni Status
Join MICA’s powerful alumni network.
Who’s This Programme For?
Marketing today is no longer just about creativity. It’s about understanding technology, data, and how AI is reshaping every customer interaction. If you’re a professional working at the crossroads of marketing and technology and feeling the need to stay ahead of this shift, this MICA AI programme is built for you. As one of the most relevant online AI programmes, it helps you move beyond campaign execution to strategic thinking, and from content creation to data-driven decision-making—so you can confidently lead in a world powered by MarTech and AI.
Senior Leaders & Managers who are driving digital transformation in their organisations. Whether you’re leading teams, influencing business strategy, or delivering high-stakes ROI and CX outcomes, this course equips you with the AI-driven MarTech acumen required to scale impact and performance.
Emerging Leaders and Strategic Marketers who are at the cusp of marketing leadership, this programme builds a strategic foundation in MarTech and AI while deepening tool proficiency. Ideal for those seeking to shift from execution to decision-making roles, it offers the competitive edge to stand out in a rapidly digitising industry.
Learning Outcome
This MICA AI programme equips participants with the expertise to lead AI-driven transformation across the marketing function. As one of today’s practical online AI programmes, it covers building end-to-end AI-powered MarTech stacks and applying MarTech and AI across content, advertising, and analytics.
From integrating emerging technologies to making smart investment decisions, this AI program for managers helps participants deliver performance, lead teams, and drive organisational change. It is also aligned with leading AI certification programs and offers a recognised online AI certification for professionals navigating an evolving digital landscape.
Leverage AI in Marketing – Apply Generative and Agentic AI to transform strategies across the marketing value chain.
Build AI-Powered MarTech Stacks – Design, deploy, and manage full-funnel, AI-driven marketing systems.
Apply AI Across Functions – Use AI for content creation, advertising, analytics, and customer experience.
Make Smarter Investments – Evaluate and choose the right MarTech and AI solutions for maximum impact.
Integrate Emerging Tech – Seamlessly connect new AI and MarTech tools with existing systems.
Lead Transformation – Drive departmental change and ensure ethical adoption of AI in marketing.
Programme Director
Professor of Marketing at MICA, Ahmedabad
Dr Anita Basalingappa holds an MBA in Marketing and a PhD in Customer Relationship Marketing from Karnatak University, Dharwad. She was awarded the D. C. Pavate Fellowship at ...
Programme Faculty
Faculty, MICA
Prof Pathak is the COO at MathLogic and has 26 years of experience across AI, Analytics, Strategy Consulting, AI R&D, and Marketing Analytics. He applies modern AI tools to cu...
Industry Expert
Co-founder, EquityResearch.ai | Educator & Industry Expert in AI, Marketing, and Growth Strategy
Deep Kakkad is the Co-founder of EquityResearch.ai, an AI-powered equity analysis platform that simplifies stock insights through intelligent automation and data-driven evalua...
Programme Modules
Module 1: Overview on Digital Marketing
SMM, SEO / SEM, Display Marketing
Module 2: Overview on Digital Marketing
Performance Marketing, Email Marketing
Module 3: Marketing technology and impact of AI in marketing
Module 4: Understanding the customer lifecycle
Acquisition, activation, engagement, retention. monetization and customer service
Use Case: Hubspot
Module 5: Tech, tools, and AI for STP, Email, Digital Marketing, Social Media and Programmatic AdvertisingUse Case: FMCD/FMCG
Module 6: Tech, tools, and AI in CRM, customer personalisation and experienceUse Case: Quick Commerce
Module 7: Overview, Tech, tools, and AI in Retention, Monetization and Customer ServiceUse Case: Banking, BFSI
Module 8: Choosing the Martech stack and technology investments
Module 9: Generative AI fundamentals, scope in marketing
Module 10: AI in Social Media Marketing, Display marketing
Module 11: AI in SEO/SEM, Google Analytics
Module 12: AI in Email Marketing, Blogs, Push Notification, Messages, Webinars
Module 13: Applications of Generative AI in content creation, website design (Content, Videos, Images, Flyers, Banners GIFs etc.)
MASTERCLASS: Live tool demo on GenAI integration
Module 14: Understanding Agentic AI for Marketing
Module 15: Designing Marketing Agents for Customer Journeys
Module 16: Building Smarter AI Workflows Using Natural Language Prompts
MASTERCLASS: Live tool demo on AgenticAI integration
Module 17: AR/VR/XR and immersive marketing
Module 18: What Marketers Should Know About Emerging Tech
From IoT to Blockchain
Module 19: Impact of technology on privacy and security issues in marketing
Module 20: Holistic marketing strategy and customer journey in the age of Tech and AI
Module 21: Holistic marketing strategy and customer journey in the age of Tech and AI
Module 22: AI-Powered Brand Messaging and Storytelling
Module 23: Dynamic Creative Personalization at Scale
Module 24: Using AI to Target the Right Audience at the Right Time
Module 25: Orchestrating Agentic Campaign Systems
Module 26: AI for Marketing Insight and ForecastingFrom Dashboards to Decisions
Module 27: Using AI to Set Smart Prices and Make Informed DecisionsUse Case: TravelTech
Capstone
Designing a Full-Funnel AI-Powered MarTech Stack across customer acquisition, engagement, retention, and loyalty (learners get to choose their own domain)
Note: Modules/topics are indicative only, and the suggested time and sequence may be dropped/modified/adapted to fit the total programme hours.
AI & MarTech Use Cases
Learn AI and MarTech from real-world use cases across high growth industries
FMCG / FMCD: AI-driven STP, email, social, and programmatic campaigns
Quick Commerce: Personalized CRM and customer experience solutions
Banking / BFSI: Retention, monetization, and service optimization
TravelTech: Smart pricing and data-driven marketing decisions
Masterclasses/Live Sessions with Subject Matter Experts
Learn directly from industry leaders through interactive live sessions. Expect deep dives into MarTech and AI concepts, real-world case studies, and actionable strategies you can apply immediately.
Live GenAI Tool Demonstration Watch step-by-step demonstrations of Generative AI tools in action. Expect to see how AI can create content, personalize campaigns, and optimize marketing workflows in real time.
Live Agentic AI Tool Demonstration Explore the power of Agentic AI with live, guided demos. Expect to learn how autonomous AI agents can manage complex marketing tasks, execute multi-step campaigns, and improve efficiency.
Enhance Your Programme Journey with MICA’s Campus Immersion
Participants will have the option to join an in-person campus immersion at MICA, designed to deepen learning and offer first-hand exposure to the institute’s academic environment. This half-day, on-campus experience provides an opportunity to engage with faculty, interact with peers and gain additional perspective beyond the online sessions.
Notes:
Schedule: April (3rd or 4th week)
Fee: INR 2,500 + taxes per participant (half-day immersion)
Minimum Registrations: The immersion will run only if at least 20 participants register
Travel & Stay: Travel and accommodation are not included. MICA does not provide on-campus accommodation; participants must make their own arrangements
Harness the Power of Industry-Leading Tools
In this programme, tools aren’t just add-ons—they’re at the core of how you’ll learn to apply MarTech and AI in the real world. You won’t be bogged down with learning every technical feature. Instead, you’ll master how and when to use these tools—whether it’s leveraging Generative AI for high-impact content, applying MarTech platforms for customer engagement, or deploying Agentic AI for autonomous marketing workflows. From ChatGPT and Midjourney to HubSpot, SEMRush, and Optimizely Opal, you’ll explore the most relevant technologies for your role—so you can confidently integrate them into strategies that drive performance and ROI.
Note:
All product and company names mentioned are trademarks or registered trademarks of their respective holders.
Use does not imply any affiliation or endorsement.
This session offers a tools overview only.
The tools and platforms referenced are free versions intended solely for educational or illustrative purposes.
The tools and platforms mentioned are subject to change and will be finalised prior to the start of the programme.
MarTech Tools
Programme Certificate
Participants will be awarded an E-Certificate from MICA on the successful completion of the programme with a 70% of score in evaluation. A participant with less than 70% of score in overall evaluation will not be awarded any certificate.
Executive Alumni Benefits
On successfully completing the programme, participants will be eligible for the MICA Executive Alumni status. Here are the benefits of the same:
Get access to a vibrant community of alumni.
Receive regular updates on MICA’s developments.
Get the chance to network with industry leaders.
FAQs
A MarTech and AI Manager is a professional who bridges marketing strategy with technology, data, and artificial intelligence. They design and oversee digital systems like CRM, automation tools, and AI-driven campaigns to enhance customer engagement and business outcomes. Their role combines strategic vision with technical expertise to drive measurable growth in a digital-first market.
A MarTech and AI Manager is responsible for implementing and managing marketing technologies such as CRM, automation, and analytics platforms. They leverage AI tools to personalize campaigns, optimize customer journeys, and generate actionable insights. Their role also involves aligning technology with business goals to drive ROI and enhance customer experience.
Anyone with a Bachelor's degree or 10+2+3 qualification in any discipline can apply—no prior martech & AI experience is required.
The programme is ideal for senior Leaders & managers who are driving digital transformation in their organisations along with emerging leaders and strategic marketers who are at the cusp of marketing leadership. And want to shift from execution to decision-making roles.
The curriculum covers Generative AI, Agentic AI, and the latest MarTech platforms—learning how to use them to transform campaigns, accelerate growth, and improve ROI.
The programme includes a mix of pre-recorded video lectures by MICA faculty and live sessions with industry experts.
The total programme fee is 1,25,000/- + GST.
Yes, flexible payment options and installment plans are available to make the course more accessible.
Offered by MICA—India’s top institute for marketing —the programme blends academic rigor with real-world insights from top marketing and AI experts.
The field of MarTech & AI offers opportunities in roles like Marketing Technology Manager, Growth Marketing Lead, Customer Experience Strategist, and AI-Driven Insights Analyst. Professionals can work across industries ranging from e-commerce and fintech to consumer goods and consulting.
Early registrations are encouraged. Seats fill up quickly!
Flexible payment options available.
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