Executive Programme in MarTech & AI
From strategy to stack – your roadmap to marketing in the era of AI
- Live Sessions with MICA Faculty
- Executive Alumni Status
- Hands-On AI & MarTech Tools
- Live Masterclasses by Industry Experts
Application Deadline
Apply by Invalid liquid data
Why AI-Driven MarTech Leadership is the Next Big Career Move?
MarTech and AI are rewriting the rules of customer engagement—powering real-time personalization, predictive insights, and automated decision-making. With the industry growing at double-digit rates, professionals who can unite marketing vision with AI-driven technology stand to shape the next era of digital leadership.
A formal certification from MICA—India’s leading institution for marketing leadership—signals mastery in the strategic application of AI in marketing with practical frameworks, decision-making skills, and hands-on project experience to design, implement, and lead AI-driven MarTech initiatives.
In an industry where technology cycles are short and expectations high, this credibility and skill set further accelerates a career into top-tier leadership roles.
Programme Overview
Lead the Era of AI-Driven MarTech Stacks with The Executive Programme in MarTech & AI by MICA
Marketing is changing fast—and AI is leading the charge. To stay ahead, you need more than creative vision. You need the skills to design AI-driven systems that deliver real-time personalization, predictive insights, and seamless customer experiences.
The Executive Programme in MarTech and AI by MICA gives you the strategies, tools, and hands-on practice to thrive in this new landscape. You’ll explore Generative AI, Agentic AI, and the latest MarTech platforms—learning how to use them to transform campaigns, accelerate growth, and improve ROI.
With MICA’s academic excellence, live interactive sessions, real-world simulations, and tool-based learning, you’ll graduate ready to build, lead, and innovate AI-powered marketing systems that set you apart in any role or industry.
MICA ranked 32nd in the NIRF rankings among management Institutions in India
Programme Impact by Metrics
1
7
30+
2
AI-Driven Martech Advantage
41%
40%
75%
Programme Highlights
This future-focused programme brings together MICA’s strategic marketing expertise with the transformative power of AI and MarTech. Through live faculty sessions, hands-on projects, real-world use cases, and practical exposure to cutting-edge tools and platforms, you’ll gain the strategic clarity and technical fluency to lead AI-powered marketing initiatives with confidence.
Pre-recorded Video Lectures
Learn at your own pace with flexible, on-demand content.
Live Faculty Sessions
Join live masterclasses with MICA faculty for expert insights.
Use Cases
Understand martech strategies through case studies.
Tools & Libraries
Leverage top platforms and AI tools to drive digital marketing growth.
Sessions with Industry Experts
Gain practical tips from leading digital marketers.
Capstone Project
Create a portfolio-ready project that reflects your martech capabilities.
On-campus Immersion
Optional one-day learning experience at MICA.
Quizzes
Reinforce learning with fun, non-graded quizzes.
Discussion Boards
Engage with peers for collaborative learning.
Mini Projects & Assignments
Apply skills through strategic, graded tasks.
Alumni Status
Join MICA’s powerful alumni network.
Who’s This Programme For?
This prgramme is designed for professionals navigating the intersection of marketing and technology. As AI and automation redefine the customer journey, leaders must evolve from campaign execution to strategy, and from content creation to data analytics. This programme empowers those ready to drive that shift.
Senior Leaders & Managers who are driving digital transformation in their organisations. Whether you’re leading teams, influencing business strategy, or delivering high-stakes ROI and CX outcomes, this course equips you with the AI-driven MarTech acumen required to scale impact and performance.
Emerging Leaders and Strategic Marketers who are at the cusp of marketing leadership, this programme builds a strategic foundation in MarTech and AI while deepening tool proficiency. Ideal for those seeking to shift from execution to decision-making roles, it offers the competitive edge to stand out in a rapidly digitising industry.
Learning Outcome
Transformative Digital Skills for the Future of Marketing
This programme equips participants with the expertise to lead AI-driven transformation across the marketing function. From building end-to-end AI-powered MarTech stacks and applying AI in content, advertising, and analytics, to integrating emerging technologies and making strategic investment decisions—participants will gain the capabilities to deliver performance, lead teams, and drive organisational change in an evolving digital landscape.
Leverage AI in Marketing – Apply Generative and Agentic AI to transform strategies across the marketing value chain.
Build AI-Powered MarTech Stacks – Design, deploy, and manage full-funnel, AI-driven marketing systems.
Apply AI Across Functions – Use AI for content creation, advertising, analytics, and customer experience.
Make Smarter Investments – Evaluate and choose the right MarTech and AI solutions for maximum impact.
Integrate Emerging Tech – Seamlessly connect new AI and MarTech tools with existing systems.
Lead Transformation – Drive departmental change and ensure ethical adoption of AI in marketing.
Programme Director
Professor, Strategic Marketing Programme Director and Lead, Online Programmes at MICA
Anita Basalingappa, PhD is a Professor of Marketing and Chairperson, Online Programmes at MICA. She has been working with MICA since 2004. She was a DC Pavate fellow at Judge ...
COO at MathLogic
Prof. Rajneesh Pathak has 26 years’ experience across AI, Analytics, Strategy Consulting, AI R&D, and Marketing Analytics. He applies modern AI tools to customer analytics, ex...
Programme Modules
Masterclasses/Live Sessions with Subject Matter Experts
Learn directly from industry leaders through interactive live sessions. Expect deep dives into MarTech and AI concepts, real-world case studies, and actionable strategies you can apply immediately.
Live GenAI Tool Demonstration Watch step-by-step demonstrations of Generative AI tools in action. Expect to see how AI can create content, personalize campaigns, and optimize marketing workflows in real time.
Live Agentic AI Tool Demonstration Explore the power of Agentic AI with live, guided demos. Expect to learn how autonomous AI agents can manage complex marketing tasks, execute multi-step campaigns, and improve efficiency.
Harness the Power of Industry-Leading Tools
In this programme, tools aren’t just add-ons—they’re at the core of how you’ll learn to apply MarTech and AI in the real world. You won’t be bogged down with learning every technical feature. Instead, you’ll master how and when to use these tools—whether it’s leveraging Generative AI for high-impact content, applying MarTech platforms for customer engagement, or deploying Agentic AI for autonomous marketing workflows. From ChatGPT and Midjourney to HubSpot, SEMRush, and Optimizely Opal, you’ll explore the most relevant technologies for your role—so you can confidently integrate them into strategies that drive performance and ROI.
MarTech Tools
Programme Certificate
Participants will be awarded an E-Certificate from MICA on the successful completion of the programme with a 70% of score in evaluation. A participant with less than 70% of score in overall evaluation will not be awarded any certificate.
Executive Alumni Benefits
On successfully completing the programme, participants will be eligible for the MICA Executive Alumni status. Here are the benefits of the same:
Get access to a vibrant community of alumni.
Receive regular updates on MICA’s developments.
Get the chance to network with industry leaders.
FAQs
Early registrations are encouraged. Seats fill up quickly!
Flexible payment options available.
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