Batch 11
Strategic Brand Management and Communications
Build Successful Brand Strategies
- Live Sessions with MICA Faculty
- Executive Alumni Status
- Learn Luxury Brand Management
- Live Masterclasses by Industry Experts
Unlock Your Potential
Take the next step in your career with a learning journey that helps you upskill and stay ahead.
Emeritus is collaborating with MICA to help you unlock transformative career growth. Enrol before Invalid liquid data using this code: UNLOCK05AL9091 to get a 5% programme fee benefit.
Seats are limited—secure yours today!
Application Deadline
Apply by Invalid liquid data
Your Personalised Programme Introduction Awaits!
Explore your programme overview with Dr Anita Basalingappa and Dr Falguni Vasavada.
Programme Overview
MICA's Certificate Programme in Strategic Brand Management and Communications will show you how to build brands, launch mission critical products and services, and acquire new customers. Taught with the right creative approach and placement, this programme will teach you the essential framework towards marketing, branding and communication strategy effective both in times of peace or crisis. You will learn how to formulate and implement successful brand strategies, think critically, and recalibrate the ways in which we persuade and connect with customers.
Programme Highlights
The one-day campus immersion is optional at a fee of INR 5,000 + taxes. Travel and accommodation expenses will be borne by the participants.
Who is this Programme for?
This programme is for professionals across fields and ranks who want to imbue their brand with meaning, embed precise business strategies, and elevate customers’ brand experience and engagement.
Early to mid-career professionals working in branding, marketing communication, brand management, brand strategy, public relations, PR agencies and advertising agencies.
Senior leaders in marketing and brand management departments in companies, who want to explore the branding and communication value chain.
Founders and Entrepreneurs who want to setup their own organizations and strategic brand management for their org/product and use PR as a channel to communicate their message and vision.
Past Participant Profiles
Work Experience
Top Functions
Top Industries
Testimonial
Learning Outcomes
Develop effective integrated communication strategies, crucial brand management metrics and position your brand.
Gain exposure to key brand communication channels and a comprehensive set of brand elements necessary for brand success.
Comprehend contemporary and future trends in branding and public relations essential for brand evolution and growth.
Learn key aspects of stakeholder management and brand portfolio management.
Acquire the skills to build a winning brand strategy and activate the brand in a competitive marketplace.
Learn the different facets of public relations & phases of crisis management and understand their inter-connections.
World-class learning with faculty-led, pre-recorded videos
Flexible Learning
Learn at your own pace with high-quality, pre-recorded faculty videos.
Advance your career without disrupting your busy schedule.
Cohort-based Learning
Learn with an accomplished group of peers and build your network.
Gain cross-industry and cross-functional knowledge.
Globally Renowned Faculty
Learn from the best instructors and resources from anywhere in the world.
Access the experts, regardless of their location.
Programme Director
Professor, Strategic Marketing Program & Director and Chairperson, Online Programs
Anita Basalingappa, PhD is a Professor of Marketing and Chairperson, Online Programmes at MICA. She has been working with MICA since 2004. She was a DC Pavate fellow at Judge ...
Programme Faculty
Professor, Strategic Marketing & Chairperson, CCC and LMDP
Dr. Falguni Vasavada is Professor, Strategic Marketing at MICA. A double gold medallist, she has over two decades of teaching experience in the area of marketing and advertisi...
Industry Experts
Independent Consultant
With over 15 years of industry experience, Sophia Christina is a seasoned marketing and brand communications leader proficient in integrated marketing, creative storytelling, ...
Note: These are the Programme Leaders who had taken the previous batches. Programme Leaders can change basis their availability.
Programme Modules
Note: Modules/ topics are indicative only, and the suggested time and sequence may be dropped/ modified/ adapted to fit the participant profile & programme hours.
Case Studies
Gain comprehensive real-world insights through multiple case studies on brand management and communication
Note: All product and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.
Project
Live Masterclasses with Industry Experts
Learn from industry experts through 6 live and interactive masterclasses that bring real-world experience to the classroom. Gain valuable insights on:
Digital Branding
Luxury Branding
Advertising with an Agency
Media Planning
Gen AI in Marketing and Brand Communications
Gen AI enhanced Marketing Analytics
Past Participants of Emeritus Work at
Note: All product and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.
Program Certificate
Participants will be awarded a Certificate from MICA on the successful completion of the programme with a 70% of score in evaluation. A participant with less than 70% of score in overall evaluation will not be awarded any certificate.
Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of MICA.
Emeritus Career Services
15 Recorded Sessions and Resources in the Following Categories (Please note: These sessions are not live:)
Resume & Cover Letter
Navigating Job Search
Interview Preparation
LinkedIn Profile Optimisation
Note: -
MICA or Emeritus do NOT promise or guarantee a job or progression in your current job. Career Services is only offered as a service that empowers you to manage your career proactively. The Career Services mentioned here are offered by Emeritus. MICA is NOT involved in any way and makes no commitments regarding the Career Services mentioned here.
Student Loan Available
Below EMI plans are available for the Programme Fee: INR 99000 + GST
Full Fee with GST | Tenure (months) | EMI |
|---|---|---|
INR 1,16,820 | 12 | INR 10,660 |
Maximum Loan Amount | Tenure (months) | EMI |
|---|---|---|
INR 1,16,820 | 36 | INR 4,170 |
Note:
The above EMI's are indicative. The EMI's offered by each of the loan providers might vary from the above figures, depending upon tenure and loan amount to be disbursed.
Please note some of our loan partners charge a processing fee of 1% + GST
Other EMI tenures available (Months): 12,18,24 and 36 months
The Learning Experience
More than 300,000 professionals globally, across 200 countries, have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded. All the contents of the course would be made available to students at the commencement of the course. However, to ensure the program delivers the desired learning outcomes, the students may appoint Emeritus to manage the delivery of the program in a cohort-based manner during the course period the cost of which is already included in the overall Course fee of the course.
A dedicated program support team is available 7 days a week to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.
FAQs
Early registrations are encouraged. Seats fill up quickly!
Flexible payment options available.
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