Strategic Brand Management and Communications

MICA's Certificate Programme in Strategic Brand Management and Communications will show you how to build brands, launch mission critical products and services, and acquire new customers. Taught with the right creative approach and placement, this programme will teach you the essential framework towards marketing, branding and communication strategy effective both in times of peace or crisis. You will learn how to formulate and implement successful brand strategies, think critically, and recalibrate the ways in which we persuade and connect with customers.

This programme is for professionals across fields and ranks who want to imbue their brand with meaning, embed precise business strategies, and elevate customers’ brand experience and engagement.

• Early to mid-career professionals working in branding, marketing communication, brand management, brand strategy, public relations, PR agencies and advertising agencies.

• Senior leaders in marketing and brand management departments in companies, who want to explore the branding and communication value chain.

• Founders and Entrepreneurs who want to setup their own organizations and strategic brand management for their org/product and use PR as a channel to communicate their message and vision.

• Develop effective integrated communication strategies, crucial brand management metrics and position your brand.

• Gain exposure to key brand communication channels and a comprehensive set of brand elements necessary for brand success.

• Comprehend contemporary and future trends in branding and public relations essential for brand evolution and growth.

• Learn key aspects of stakeholder management and brand portfolio management.

• Acquire the skills to build a winning brand strategy and activate the brand in a competitive marketplace.

• Learn the different facets of public relations & phases of crisis management and understand their inter-connections.

Learn from industry experts through 6 live and interactive masterclasses that bring real-world experience to the classroom. Gain valuable insights on:

• Digital Branding

• Luxury Branding

• Advertising with an Agency

• Media Planning

• Gen AI in Marketing and Brand Communications

• Gen AI enhanced Marketing Analytics

15 Recorded Sessions and Resources in the Following Categories (Please note: These sessions are not live:)

• Resume & Cover Letter

• Navigating Job Search

• Interview Preparation

• LinkedIn Profile Optimisation

Note: -

• MICA or Emeritus do NOT promise or guarantee a job or progression in your current job. Career Services is only offered as a service that empowers you to manage your career proactively. The Career Services mentioned here are offered by Emeritus. MICA is NOT involved in any way and makes no commitments regarding the Career Services mentioned here.

Below EMI plans are available for the Programme Fee: INR 99000 + GST

More than 300,000 professionals globally, across 200 countries, have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded. All the contents of the course would be made available to students at the commencement of the course. However, to ensure the program delivers the desired learning outcomes, the students may appoint Emeritus to manage the delivery of the program in a cohort-based manner during the course period the cost of which is already included in the overall Course fee of the course.

A dedicated program support team is available 7 days a week to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.