Batch 7

Strategic Brand Management and Communications

Build Successful Brand Strategies

  • Live Masterclass with Faculty
  • Expert Sessions by Industry Practitioners
  • Executive Alumni Status
Work Experience

Future-Proof Your Career: Invest in Your Success. 

Emeritus and MICA unite to offer an exclusive opportunity to shape your career trajectory through enhanced learning and development. Enrol by April 24, 2024, with code FUTUREYOU05 and get 5% enrolment benefit. 

Limited seats available. Reserve your spot today!

Programme Overview

MICA's Certificate Programme in Strategic Brand Management and Communications will show you how to build brands, launch mission critical products and services, and acquire new customers. Taught with the right creative approach and placement, this programme will teach you the essential framework towards marketing, branding and communication strategy effective both in times of peace or crisis. You will learn how to formulate and implement successful brand strategies, think critically, and recalibrate the ways in which we persuade and connect with customers.

Who is this Programme for?

This programme is for professionals across fields and ranks who want to imbue their brand with meaning, embed precise business strategies, and elevate customers’ brand experience and engagement.

  • Early to mid-career professionals working in branding, marketing communication, brand management, brand strategy, public relations, PR agencies and advertising agencies.

  • Senior leaders in marketing and brand management departments in companies, who want to explore the branding and communication value chain.

  • Founders and Entrepreneurs who want to setup their own organizations and strategic brand management for their org/product and use PR as a channel to communicate their message and vision.

Past Participant Profiles

Work Experience
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Top Functions
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Top Industries
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Last 1 year has been an enriching journey filled with highs, lows, and invaluable lessons. Embarking on the Advanced Certificate Program in Strategic Brand Management and Communications at MICA | The School of Ideas and Emeritus felt like entering a realm of brand storytelling. Having delved deep into visual brand storytelling and execution for 7 years, I aimed to complement my hands-on experience with well-curated theoretical insights from MICA's top-notch faculty and industry experts. From weekly mandatory assignments to immersive Sunday-to-Sunday brand classes and engaging conversations with fellow batchmates, it was nothing less than crafting a personal brand.
mica-sbmc-testimonial-Ankit Bawa
Ankit Bawa
Creative Team Lead

Learning Outcomes

  • Develop effective integrated communication strategies, crucial brand management metrics and position your brand.

  • Gain exposure to key brand communication channels and a comprehensive set of brand elements necessary for brand success.

  • Comprehend contemporary and future trends in branding and public relations essential for brand evolution and growth.

  • Learn key aspects of stakeholder management and brand portfolio management.

  • Acquire the skills to build a winning brand strategy and activate the brand in a competitive marketplace.

  • Learn the different facets of public relations & phases of crisis management and understand their inter-connections.

World-class learning with faculty-led, pre-recorded videos

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Flexible Learning

  • Learn at your own pace with high-quality, pre-recorded faculty videos.

  • Advance your career without disrupting your busy schedule.

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Cohort-based Learning

  • Learn with an accomplished group of peers and build your network.

  • Gain cross-industry and cross-functional knowledge.

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Globally Renowned Faculty

  • Learn from the best instructors and resources from anywhere in the world.

  • Access the experts, regardless of their location.

Programme Highlights

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26 Hours of Pre-Recorded Video Lectures
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30+ Quizzes
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15+ Discussion Boards
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Live Masterclass by MICA Faculty
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Executive Alumni Status
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Capstone Project
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4 Live Sessions by Industry Practitioners
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Campus Immersion at the end of the programme (Optional)*

Programme Director

MICA-SBMC - Programme Director - Prof. Anita Basalingappa
Prof. Anita Basalingappa

Professor, Strategic Marketing Program & Director and Chairperson, Online Programs

Anita Basalingappa, PhD is a Professor of Marketing and Chairperson, Online Programmes at MICA. She has been working with MICA since 2004. She was a DC Pavate fellow at Judge ...

Programme Faculty

MICA-SBMC - Programme Faculty - Dr. Falguni Vasavada
Dr. Falguni Vasavada

Professor, Strategic Marketing & Chairperson, CCC and LMDP

Dr. Falguni Vasavada is Professor, Strategic Marketing at MICA. A double gold medallist, she has over two decades of teaching experience in the area of marketing and advertisi...

Industry Experts

Sushmita Dasgupta
Susmita Das Gupta

Independent Consultant

25+ years of progressive experience in Business Management, Strategic Marketing, Brand Creation & Advisory, Social Media, Personal Branding and Ideation in diversified organiz...

Sophia Christina
Sophia Christina

Independent Consultant

With over 15 years of industry experience, Sophia Christina is a seasoned marketing and brand communications leader proficient in integrated marketing, creative storytelling, ...

Note: These are the Programme Leaders who had taken the previous batches. Programme Leaders can change basis their availability.

Programme Modules

Note: Modules/ topics are indicative only, and the suggested time and sequence may be dropped/ modified/ adapted to fit the participant profile & programme hours.

Case Studies

Gain comprehensive real-world insights through multiple case studies on brand management and communication

Note: All product and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.



  • Your Favourite Indian Brand

  • Brand Licensing Strategy for a Premium Brand

  • Brand Collaboration for Cyclops

  • Significance of Event Metrics

  • Brand Creation

  • Selection of a PR Agency

  • Media Scheduling Strategies

  • Digital Media Choices

  • Mahindra Thar Co-branding Presentation

  • Milcaa’s Brand Extension

  • Alphabet’s Brand Architecture and Portfolio

Note: These are just a few examples of the numerous assignments included in this course.

Past Participants of Emeritus Work at

Note: All product and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.

Program Certificate

Program Certificate

Participants will be awarded a Certificate from MICA on the successful completion of the programme with a 70% of score in evaluation. A participant with less than 70% of score in overall evaluation will not be awarded any certificate.

Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of MICA.

Emeritus Career Services

15 Recorded Sessions and Resources in the Following Categories (Please note: These sessions are not live:)

  • Resume & Cover Letter

  • Navigating Job Search

  • Interview Preparation

  • LinkedIn Profile Optimisation

Note: -

  • MICA or Emeritus do NOT promise or guarantee a job or progression in your current job. Career Services is only offered as a service that empowers you to manage your career proactively. The Career Services mentioned here are offered by Emeritus. MICA is NOT involved in any way and makes no commitments regarding the Career Services mentioned here.

Student Loan Available

Below EMI plans are available for the Programme Fee: INR 99000 + GST

Full Fee with GST

Tenure (months)


INR 1,16,820


INR 10,660

Maximum Loan Amount

Tenure (months)


INR 1,16,820


INR 4,170


  • The above EMI's are indicative. The EMI's offered by each of the loan providers might vary from the above figures, depending upon tenure and loan amount to be disbursed.

  • Please note some of our loan partners charge a processing fee of 1% + GST

  • Other EMI tenures available (Months): 12,18,24 and 36 months

The Learning Experience

More than 300,000 professionals globally, across 200 countries, have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded. All the contents of the course would be made available to students at the commencement of the course. However, to ensure the program delivers the desired learning outcomes, the students may appoint Emeritus to manage the delivery of the program in a cohort-based manner during the course period the cost of which is already included in the overall Course fee of the course.

A dedicated program support team is available 7 days a week to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.

Early registrations are encouraged. Seats fill up quickly!

Flexible payment options available.

Last Day To Enroll