Please note that the programme duration includes a break week for Christmas from December 24, 2023 to January 2, 2024.
MICA's Certificate Programme in Strategic Brand Management and Communications will show you how to build brands, launch mission critical products and services, and acquire new customers. Taught with the right creative approach and placement, this programme will teach you the essential framework towards marketing, branding and communication strategy effective both in times of peace or crisis. You will learn how to formulate and implement successful brand strategies, think critically, and recalibrate the ways in which we persuade and connect with customers.
CMOs believe marketing will undergo fundamental change over the next five years, with analytics being one of the key drivers
Online advertisers are expected to implement personalized marketing in some form or another. Such personalization can only be achieved with condensed data from the people themselves.
Global market players admit that machine learning capabilities are essential when it comes to delivering personalized experiences to the customer.
This programme is for professionals across fields and ranks who want to imbue their brand with meaning, embed precise business strategies, and elevate customers’ brand experience and engagement.
26 Hours of Pre-Recorded
15+ Discussion Boards
Live Masterclass by MICA Faculty
Executive Alumni Status
4 Live Sessions by Industry Practitioners
Campus Immersion at the end of the programme (Optional)*
*There will be optional campus Immersion towards the end of the programme for half day. Travel and accommodation costs are separate and will be borne by the participants.
With over 4,500+ alumni across the globe, MICAns are flagbearers of excellence in the field of strategic marketing and communication
- Modules/ topics are indicative only, and the suggested time and sequence may be dropped/ modified/ adapted to fit the participant profile & programme hours.
Programme Director and Chairperson: Online Programmes Strategic Marketing
Anita Basalingappa, PhD is a Professor of Marketing and Chairperson, Online Programmes at MICA. She has been working with MICA since 2004. She was a DC Pavate fellow at Judge Business School and Sidney Sussex College, University of Cambridge, the UK, in 2008.... More info
Professor, Strategic Marketing
Dr. Falguni Vasavada Oza is Professor & Chair, Strategic Marketing Area at MICA. A double gold medallist, she has over two decades of teaching experience in the area of marketing and advertising. She also runs online programs in the area of advertising management & public relations, marketing & brand management for working professionals.... More info
Participants will be awarded a Certificate from MICA on the successful completion of the programme with a 70% of score in evaluation. A participant with less than 70% of score in overall evaluation will not be awarded any certificate.
Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of MICA.
What is it like to learn with the learning collaborator, Emeritus?
More than 300,000 professionals globally, across 200 countries, have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded. All the contents of the course would be made available to students at the commencement of the course. However, to ensure the program delivers the desired learning outcomes, the students may appoint Emeritus to manage the delivery of the program in a cohort-based manner during the course period the cost of which is already included in the overall Course fee of the course.
A dedicated program support team is available 7 days a week to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.
Erulearning Solutions Private Limited (a company incorporated in India) is a subsidiary of Eruditus Learning Solutions Pte Ltd (a company incorporated in Singapore), and operates under the brand name of 'Eruditus' and 'Emeritus'.