Prof. Anita Basalingappa
Chairperson, Online Programmes
Professor, Strategic Marketing
Anita Basalingappa, PhD is a Professor of Marketing and Chairperson, Online Programmes at MICA. She has been working with MICA since 2004. She was a DC Pavate fellow at Judge Business School and Sidney Sussex College, University of Cambridge, the UK, in 2008.
She has been teaching MARKSTRAT, Blue Ocean Strategy, Services Marketing, Managing Brands, Regional branding, and Metrics across residential programmes and online programmes via ed tech partners at MICA and other Institutes of repute in India. Her teaching pedagogy includes simulation, cases, and In-class activities. She teaches Marketing Theory to doctoral students.
Her current research areas include marketing theory, sustainability & street markets, regional brands & rural markets, and social media behaviour of brands & users.
She has held various administrative responsibilities in MICA. She has chaired the Marketing Area, Admissions Committee, Research Committee, and FPM Committee in the past. Currently she chairs the Online Programmes at MICA. She is an invited member of advisory/ board/ expert committees of Organisations/ Universities in India.