The Social Media Influencer: From Content to Career
Build a Brand. Master the Social Platforms. Lead the Creator Economy
- Live Sessions with MICA Faculty
- Executive Alumni Status
- Learn Strategic & Hands-on Content Creation
- Live Masterclasses by Industry Experts
Programme Overview
This isn’t just a course—it’s your content-to-career game plan.Designed for the creator era, this first-of-its-kind academic programme helps you go from posting to profiting—whether you’re building a brand, growing a following, or turning passion into purpose. Learn content that connects, use AI like a pro, and earn with strategy. Led by real influencers and backed by MICA’s legacy, this is where creativity becomes a career.
Your Creator Starter Pack
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25+
1
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2
From Likes to Livelihood: The Data Behind the Hype
75%
47%
INR 2,00,000
Programme Highlights
Led by real content creators and professors who know how to grow influence and credibility online.
Includes live masterclasses, quizzes, and expert-led sessions to build your creator brand.
Optional 1-day campus immersion to film your first short-form content on MICA’s stunning grounds.
Graduate with a complete, personalised roadmap to grow, monetise, and sustain your creator journey.
Pre-recorded lectures designed for flexibility and maximum insight, on your schedule.
Attend sessions with industry experts like Sharan Hegde and get real-world creator insights.
Apply your learning with graded assignments, use cases, and feedback that keep you growing.
Work with the latest GenAI platforms and tools used by real influencers and brand teams.
Earn an official certificate from MICA.
Weekly live sessions to clarify your queries.
Who Is This Programme For?
This programme is designed for a wide range of learners looking to grow their influence and brand in a digital-first world:
Established and aspiring influencers looking to grow their reach, monetise their content, and stay ahead of digital trends.
Homegrown brands and mid-sized businesses looking to build a strong online presence and connect with their audience authentically.
Professionals looking to craft a compelling personal brand and use content to advance their career or business goals.
Content enthusiasts exploring the creator economy and aiming to build an influence that drives business growth today.
Creatives looking to amplify their voice, grow their visibility, and turn content into long-term opportunities
Past Participants of Emeritus Work at
Note: All product and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.
Your Social Media Brand Building Journey
Step into the world of social media influence—from building your brand on Instagram to monetising your content across YouTube, Facebook, and X (formerly Twitter). In this programme, you’ll learn how to grow and engage your audience, master platform algorithms, and use GenAI to craft standout content. Whether you're dreaming of viral posts or steady income streams, these are the platforms where your influencer story begins.
Fundamentals of social media influence
Become a social media influencer using GenAI
Grow your Instagram reach
Leverage Facebook
Dominate YT
Own Twitter
Learn how to monetise your creation
Master industry standards
Note:
All logos are trademarks or registered trademarks of their respective holders.
Use of them does not imply any affiliation with or endorsement by them.
Learning Outcomes
This programme is designed to turn aspiring and emerging influencers into strategic digital leaders. Through a future-ready curriculum grounded in real-world tools, data, and mentorship, participants will gain the skills to not only build influence but sustain, monetise, and scale it.
Build Your Influence Blueprint
Craft a personal brand that actually stands out. Turn your story into your superpower and grow a digital identity that hits different.
Master Content That Clicks
Plan, shoot, and post like a pro—from snappy Reels to binge-worthy long-form. Use Gen AI tools to speed up your process without losing your vibe.
Monetise Your Magic
Turn likes into legit income. Learn how to score brand deals, land sponsors, or sell your own stuff—on your own terms.
Crack the Algorithm Code
Grow smart, not random. Use platform insights and data to boost reach, build real engagement, and stay relevant.
Go Viral With Confidence
Speak with confidence, show up with presence, and build influence that goes beyond the feed. You’ll be media trained and mic-ready.
Map Your Creator Career
Leave with a 12-month action plan that’s as strategic as it is ambitious—because this isn’t a side hustle, it’s your main character era.
Programme Modules
Note:
* Live-online by industry experts
Modules/ topics are indicative only, and the suggested time and sequence may be dropped/ modified/ adapted to fit the total programme hours.
Live Sessions by SMEs
From public speaking to platform hacks, these expert-led live sessions will teach you how to speak with power, grow with purpose, and influence with intention - no matter where you post.
Media Training for Digital Thought Leaders: Commanding Authority in Public Spaces
Influence responsibly
Voice modulation
Public speaking
Executive presence
Multi-Platform Content Distribution & Growth Strategy
Platform-native vs cross-platform
Scheduling tools
Note:
Each SME session will be a live online session.
Post-session learning material will be shared with participants.
Each live session will be of two hours.
Programme Director
Digital Strategist | Creator Mentor | Storytelling Pro
Known online as The Travelling Professor, Siddharth is what you get when you blend 30+ years of sharp business thinking with creator-era storytelling. He’s a strategist, educa...
Professor | Speaker | Body Positivity Champion
With over 25 years of experience in doing what she loves—teaching—Dr. Falguni brings unmatched passion to every classroom and conversation. A double gold medalist and one of t...
World-class learning with faculty-led, pre-recorded videos
Flexible Learning
Learn at your own pace with high-quality, pre-recorded faculty videos.
Advance your career without disrupting your busy schedule.
Cohort-based Learning
Learn with an accomplished group of peers and build your network.
Gain cross-industry and cross-functional knowledge.
Globally Renowned Faculty
Learn from the best instructors and resources from anywhere in the world.
Access the experts, regardless of their location.
Programme Certificate
Participants will be awarded a Certificate from MICA on the successful completion of the programme with a 70% of score in evaluation. A participant with less than 70% of score in overall evaluation will not be awarded any certificate.
Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of MICA.
FAQs
Early registrations are encouraged. Seats fill up quickly!
Flexible payment options available.
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